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White Brick Wall

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JEFF LAMB - FOUNDER

Jeff Lamb is the founder of Pathfinders, a platform dedicated to spotlighting everyday heroes and inspiring change. With a passion for storytelling and community building, Jeff leads Pathfinders’ mission to celebrate impactful work across industries.

Jeff Lamb is the visionary founder of Pathfinder Exploration Community, a groundbreaking platform dedicated to amplifying the stories of everyday heroes who inspire change and drive meaningful impact. With over 25 years of experience in GIS, data strategy, and leadership, Jeff has made it his mission to highlight individuals and organizations using data and technology for good. His work celebrates the principles of passion, action, tenacity, and humility—the core values of the Pathfinders community.


Jeff’s journey began at an early age when he discovered a deep connection to the land while mapping river systems near his home. This early fascination with geography and the environment evolved into a career where he championed geospatial innovation and ethical data use. Throughout his professional life, Jeff has held pivotal roles in business development and sales, including as Director of solutions for Canadian municipalities, where he gained firsthand knowledge of how governments think and operate. This experience shaped his understanding of the critical role data plays in solving societal challenges.


In 2021, Jeff launched Pathfinders as a way to spotlight individuals whose work often goes unnoticed but has a profound impact on their communities and industries. Through podcasts, blogs, videos, and events, Pathfinders has become a hub for ethical storytelling and purposeful leadership. The platform is symbolized by Samson the Sloth, a reminder to approach challenges with passion, humility, and perseverance.


Jeff’s vision for Pathfinders extends far beyond storytelling. He aims to build a global network of changemakers, creating spaces where individuals and organizations can collaborate, share their stories, and inspire others to take action. His initiatives include events like 'Data for Good,' which brings together professionals from diverse sectors to explore how data can be leveraged to address environmental, societal, and technological challenges.


Jeff’s work is deeply personal, rooted in his belief that everyone has the potential to make a difference. His own experiences with adversity, including living with psoriatic arthritis and anxiety, have instilled in him a profound empathy and resilience that he brings to his work. These values underpin his dedication to creating a platform where authenticity and integrity are celebrated.


As the host of the Pathfinders podcast, Jeff leads conversations with thought leaders, innovators, and everyday heroes, delving into their passions, actions, challenges, and lessons in humility. His ability to foster meaningful dialogue and extract compelling stories has positioned Pathfinders as a trusted voice in the 'for good' movement.

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